Well, I sent the following, harsh (
) email to the staff at Churchill.
"I can't help but feel robbed by your latest advert and the lack of the classic phrase, "Oh yes" in it. Just thought I'd mention it."
And I have been promised by their online interaction that I will get a reply within two days, and they treat all emails as seriously as the next. 
The poor bastards... let's spam them until they bring it back. 
No, let's not.
...yet...
What's the point of a hero with no one to save?
Le sigh